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Friday, 31 October 2014

HTC's recovery stays on track by the slimmest of margins


HTC's recovery stays on track by the slimmest of margins

When a company like HTC has been on a year-long losing streak, it’s hard to work out if its earnings for this quarter are a cause for celebration or despair. Last quarter, you see, the One M8 helped the company achieve a huge turnaround, pulling down a $92 million profit after a series of losses. This time out, the news is goodish, since while the company did make a profit, it was just $19 million – but considering that HTC was losing money this time last year, it’s better than nothing. As far as products are concerned, the M8 is still doing well, and lower-end phones like the Desire 610 and 820 are getting plenty of attention from carriers and consumers. Hopefully sales of the HTC-made Nexus 9 and the RE camera will help the company maintain its promise to keep raking in cash rather than handing out IOUs.






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