If you’ve been champing at the bit to hear more about Verizon’s upcoming television offerings, CEO Lowell McAdam has spilled a few more details. During remarks at the Goldman Sachs Communacopia conference in New York, the chief executive said that the launch of the wireless company’s online TV service would arrive “probably late in the first half of 2015.” What’s more, McAdam also explained that the days of bundled channels could soon be over, saying “nobody wants to have 300 channels on their wireless device.” This could lead to a transition towards a more à la carte line-up including “customized channels” that target specific groups of viewers — much like DreamWorks Animation’s AwesomenessTV.
If you’ll recall, Big Red snatched up Intel’s unsuccessful OnCue internet TV service back in January, and existing relationships with both broadcasters and customers could help it do what the previous owner couldn’t. There should be other options too, as Sony’s prepping a similar offering of its own — announcing a deal with Viacom (Comedy Central, etc.) to bring 22 channels aboard just yesterday. Of course, content providers might have hesitations about the concept of a dozen user-selected channels, rather than subscriptions that force customers to buy a truckload of content they don’t even watch. In regards to that, McAdam noted “over the last six months to a year, that dialogue changed dramatically.”
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Verizon eyes 2015 launch for internet TV service, chats à la carte options
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